If you are a product manager or someone who drives product vision, you often get requests from Business teams to implement solutions. These requests often are ideas that the business team has either heard about or seen online. …

Artificial intelligence has been a great influencer in almost every industry these days. There are a number of advantages in terms of resource efficiency, resource optimisation, availability and high accuracy to name a few. …

There are a number of managers who claim to master product but eventually do not understand Product concepts in detail. I was this person at the start of my career. Listing out some pointers to note in your Product Management career to ensure you stay a Product Master and not…

Product metrics are quantifiable data points that a product team tracks and analyzes to gauge the success of its product. A lot has been written when it comes to consumer facing products. For example, there can be basic metrics like customer acquisition, customer retention, customer engagement to complex metrics like…

Today product managers use a number of product metrics to quantify/measure success of a product. A B2C product can have varied metrics depending on the domain, target demographic, business vision, maturity of the product, etc. On the other hand a B2B product or an internal product can be structured into…

Businesses today rely enormously on WhatsApp for day to day activities. Think of all the WhatsApp groups you have with a teammate. A work group is created to carry out every small discussion and in turn, you end up losing track. Operations teams essentially run on WhatsApp for the following…

Products, and by extension the companies that own them, are often created to solve genuine real-world problems. This is one of the primary reasons why successful products (and companies) do well — they identify a problem and design simple, elegant solutions around them. Creating a product is both an art…

Start Small, Go Live WhatsApp when started, all it did was to display user status updates, and then to now the product it is. Inference: In software terms MVP (minimum viable product) is the way to go. This can be beneficial in below two ways: Company Point of view: A startup cannot heavily invest…